Posts with tag: marketing

Pricing premium mobile games
Posted at 22:33 on 18th August 2015

Contrary to some reports, there is still some room (albeit a scattering of hard to reach footholds) in the market for premium mobile games. Developing and publishing a game in this category carries a significant amount of risk, and mitigating that risk requires a thorough understanding of customer behaviour and a credible plan for addressing […]

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Ad-funded mobile games: a bad idea
Posted at 19:53 on 11th June 2008

I should forewarn you that this post is going to contain marketing speak, and stuff that is probably only of interest to people who follow the business side of mobile games. I’ll get back to talking about less deathly dull subjects in the next update. On mobile games industry news sites (like Pocket Gamer and […]

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