Posts with tag: PR

The Guinness Book of Games PR
Posted at 22:00 on 4th March 2009

There has been a growing trend of late to try to revitalise brands by tenuously affiliating them with video games. American gamers have been wooed with snacks, soft drinks and (erm) shaving products which are somehow conducive to the gamer ‘lifestyle’. The people at the Guinness Book of World Records (presumably facing dwindling sales in […]

Go to article →

Back to top