My latest contribution to the Marioke video game karaoke canon – first performed 17/02/2017.
“Foundation Update” – after “Intergalactic” by Beastie Boys
Intergalactic, planetary, planetary, intergalactic ( × 2 )
Foundation update, mandatory, mandatory, foundation update ( × 2 )
Sean Murray‘s invention ( × 11 )
Well now, don’t you diss No Man’s Sky
Please stick around to give it one more try
Got planets beyond where you can fly
Maybe this will keep you occupied
“Why’d you lie?” fools said
Got haters on our backs trying to dogpile
Implementing systems can take a while
But now we’re coming back with a very large file
Now if you load it up it’s been restyled
Giant creatures roaming in the wild
No sand worms, sorry Kyle
Wombat’s head on a crocodile
Why do gamers gotta be juvenile?
Coming to my mentions to spit your bile
I’ll mute you so it’s all futile
Animes on your profile
Foundation update, mandatory, mandatory, foundation update ( × 2 )
Chasing black holes, that’s our scheme
Getting to the centre, to say that we’ve been
Trying to survive, no guarantees
I like my planet conditions extreme
When I look on Metacritic or on Reddit or Steam
“I played a half hour, it’s not like I dreamed”
Well on the dogfighting I’m not too keen
Wanna visit worlds not shoot laser beams
Creative mode gonna go sightseeing
I’ve seen things you wouldn’t believe
Skies like paintings by Roger Dean
Taking screenshots to use as wallpaper themes
Foundation update, mandatory, mandatory, foundation update ( × 4 )
It’s from the family tree of old school space ops
Collecting fuel for galactic hops
It’s not a sim, but still on top
Cuz Elite only lets you land on lifeless rocks
They’ve been known to use bullshots
Promised things that weren’t in the box
But Sean Murray’s got no biz getting doxxed
Hello Games time to let that patch
Now if your game’s procedural it needs no plot
Whole galaxy is the sandbox
Try a new planet if this one’s no cop
Or buy a mothership, okay let’s dock
If you want a refund you’ll get mocked
Hundred hours on the clock
I built a neat base where aliens can shop
It’s a cinch with a Gek who mists my crops
Foundation update, mandatory, mandatory, foundation update ( × 4 )
Sean Murray’s invention ( × 12 )
My latest contribution to the Marioke video game karaoke canon – first performed 20/01/2017 (Eighties Night).
The Last Guardian is a must-own game for the PS4, unless you require games to constantly explain everything to you.
“Trico” – after “Geno” by Dexys Midnight Runners
Woke up in a cave with a fifty foot dog
With feathers and horns? Maybe it’s not a dog
So I fed you barrels of flourescent goo
After we were done plucking the spears from you
Bestrode your head and you didn’t bite
Just follow my steps and we’ll get outta this plight
Diegetic information, I gave you some
“A huge man-eating creature”
The Last Guardian
But now just look at me
As I’m riding round on you
Your AI’s pretty flash
You know what I want you to do
Climbing past each stage, the tower’s really high
Made it past the armours, the bridges, the eyes
When I couldn’t continue, I called out your name
But I never knew, like you knew, me and you were the same
We found a weird mirror, your tail’s shooting flame, brrrrr!
I’ve fed you, I’ve pet you, I’ll remember your game
Molyneux-like proclamations, Ueda shunned
We thought they must have cancelled
The Last Guardian
But it’s not vapourware
And you finally came through
You’d never get a game like this on your PlayStation 2
You may have noticed that Nintendo launched their first iOS game last month (with the Android version expected to launch imminently). Super Mario Run is a stunning debut – it’s polished, content-rich and unapologetically aimed at experienced video game players, with Toad Rally, an endlessly deep asynchronous multiplayer game, at its core (plus a set of 96 increasingly challenging single player objectives as a hearty side dish). It’s unquestionably one of the best premium mobile games ever released and is pretty much an essential purchase to anyone who isn’t deathly averse to Mario platformers.
While it’s priced appropriately (at the high end of the $5-$10 premium mobile sweet spot, with the quality associated with the brand bumping it a little higher than average), the game has received some negative press for its anomalous ‘free trial’ monetisation model: the game is free to download but only the first few stages can be accessed, with the rest of the game locked away behind a one-time $9.99 USD paywall.
There are few iOS games of note that have ever managed to successfully implement a hard paywall, New Star Soccer perhaps being the last, three years ago. (Since then a steady stream of minimalist one button shovelware has sadly led to many users assuming that mobile arcade games should be 100% free.)
Once the user has paid, Super Mario Run’s in-game economy works like a ‘sandpit’ version of F2P. There are currencies earned through time and skill which throttle the speed at which content can be accessed in other modes, but no microtransactions to let you bypass this process. A vaguely similar system is found in Ridiculous Fishing, although Mario is clearly designed to be played for much longer.
I think that – in theory – this was a very shrewd decision by Nintendo, allowing them to get the game into the hands of the widest possible audience (an estimated 90m downloads as of this writing – lots of new Nintendo Accounts that can be upsold to the Switch), while at the same time minimising their financial risk and avoiding diluting the brand. The choice of Mario (and specifically referencing the New Super Mario Bros games, a massive mainstream hit) further hammers home that you can expect a proper video game rather than a Nintendo-themed tie-in (in the style of the Simpsons, Futurama, Family Guy, etc. F2P games) and sends the message to investors that they’re serious about this.
In practice, I believe that Nintendo underestimated the level of confusion and hostility that would be result from failing to clearly communicate how the game was sold.
Although comment sections and user reviews are always peppered with people claiming they would prefer to pay once than to jump through the hoops of the typical F2P game, in practice there is a section of the audience that simply refuse to pay for games ever.
Without the luxury of being able to soft launch Super Mario Run in a few territories to test the waters, Nintendo had to simply go on their foreknowledge of how the Mario brand was perceived (in conjunction with Apple’s assurance of an unprecedented level of marketing support on the App Store). The resulting negative reviews have overwhelmingly come from non-payers – if the game had used the conventional premium approach its review average would be much healthier.
The purchase process and first-time user experience (new players are led through a convoluted sign-up process, although unlike Pokemon Go the network side of things has at least been stable) have undoubtedly put a crimp in the percentage of players Super Mario Run has been able to convince to pay for the full experience.
However this shouldn’t be read as the launch having gone poorly. In spite of the unorthodox decision to not charge at install time, Super Mario Run is still a premium game, and has already shifted more full price units in the first few days than what many high profile premium mobile games have managed in their lifetimes. The ‘onboarding’ problem is isolated, and can be improved upon without Nintendo needing to fundamentally alter the design of the game. (They certainly shouldn’t react to a wave of disgruntled user reviews and investor grumbling by slashing the price – that is seldom a wise first resort.)
Thankfully, more sensible people seem to have grasped the idea that Nintendo aren’t trying to challenge the dominance of F2P games in the Top Grossing chart with a game that limits per-user expenditure to $10, and they didn’t design the game in this very specific way out of inexperience or arrogance. Here are some editorials that are worth your time:
Super Mario Run Is a Trojan Horse for Toad Rally (Kotaku UK)
Super Mario Run’s inevitable backlash (GamesIndustry.biz)
Super Mario Run’s missed opportunity (GamesIndustry.biz)
So why have we seen so many pundits jump to the conclusion that Super Mario Run has been a flop, and that Nintendo’s chances of making mobile games a significant pillar of their business are now somehow irrevocably blown? Well, oxygen is free and dickheads are plentiful. But more seriously, there are two likely motivations.
1. Ignorance: If you’re an analyst, business journalist, or even some strain of specialist games journalist who isn’t called to cover mobile games very often, it’s understandable that you would take the current dominant business model (Candy Crush Saga, Clash of Clans) to define the entire format in perpetuity. Most people don’t follow the day to day events in the sector that closely, and may (certainly at the business end) view the market through the lens of the Facebook game bubble or other short-term gold rushes. In this context it makes sense to directly compare Super Mario Run to F2P games. Whereas in an informed context, it would be more sensible to wait until Nintendo/DeNA release a true F2P game, which they’re widely expected to do before the year is out.
2. Insecurity: In every field there are some who need to view perceived rivals as failing to validate their chosen team/tribe/hobby horse. The rise of freemium has emboldened a few ‘mavens’ with this mindset: The sort who typically spent the last few years pointing at graphs of declining PC sales and growing smart device sales. (Since PC gaming’s resurgence and tablet sales flatlining they’ve gone quiet on this topic.)
These days most of their hot air is expended on ‘proving’ that the changing way in which the public divide their time between different screens somehow means that ‘traditional’ (console/handheld/AAA/hardcore/single-player/pay-once/etc.) games are in terminal decline. They can’t understand why thoughtfully made, life-enriching games – and especially Nintendo games, which seldom pay heed industry trends – can have any more inherent value than Cookie Clicker or a fixed odds betting terminal.
It’s easy to spot the people in this camp when they’re discussing Super Mario Run – they’re the ones desperately retweeting any scrap of negative coverage, no matter how inane, from unconvincingly scandalised clickbait about how it’s burning through players’ data allowances to glib anecdotes about schoolchildren not knowing who Mario is. They’re the ones treating the ignorant howls of one-star user reviews (the game is “too short” or “overpriced” or “no better than any other endless runner” – clue: it isn’t one; another clue: these reviews never, ever name one of these supposedly ‘just as good’ games) as established fact while ignoring professional critics.
Pokemon Go received similar brickbats. It’s technically broken. The user reviews are terrible. Nobody is going to want to change their routine for a game. It’s a fad. It’s not updated enough. All of which proved to be nonsense as the game dominated the charts for months, still maintaining a more than respectable position between updates, AND massively drove sales of the 3DS games (the aspect of Nintendo’s multi-platform strategy that always seemed to be a bit more “2. ?????” than “3. PROFIT” to be honest). Toys were hurled out of the pram at Miitomo, Fallout Shelter, and pretty much anything else that ever dared to deviate from the narrow path of conventional wisdom before that.
The wailing and gnashing of teeth from some quarters is understandable. In a market where a few advertising and tech companies have been able to become wildly successful by prioritising data-driven design and casino tactics far above artistry and deep engagement, a new wave of customers having their first mobile game experiences with Pokemon Go and Super Mario Run (and soon Animal Crossing?) will have expectations they can’t easily meet, at least without a protracted, expensive and painful cultural upheaval. (There are plenty of fun, deep and artful F2P games, but the model has constraints that will always put certain kinds of games off limits.)
Now, I’m by no means a blind Nintendo fanboy. I’ve regretted a fair few purchases of games for their systems, dislike their habit of repeatedly hawking their back catalogue at inflated prices, despaired at their fumblings with making a modern online service, and thought that the Wii U was a massive backward step. But Super Mario Run is a truly great game and a confident step into the unknown for a conservative company for whom playing safe would have been understandable. Anything that makes the mobile games scene a more vibrant place to be should be celebrated.
Please note that this video contains rude words.
My latest contribution to the Marioke video game karaoke canon – first performed 19/11/2016.
I only knew this song from Kevin Eldon’s version, so I was worried beforehand that it would be a bit obscure. You can probably work out which line was written first.
“Neo Geo” – after “Virginia Plain” by Roxy Music
Make a machine and make it great
Factory sealed, I’ll take it
To C+VG I’ll show it
Hundred meg cart, so don’t blow it ’cause
They’ve been around a long time
Just try-tra-try-tra-tryin’ for console bigtime
Take me on at King of Fighters
Take a shot at Super Spy
We’ll play Garou: Mark of the Wolves and then we’ll
Have a Shodown with some Samurai
When we’ve got games like these
Who needs Sega or Nintendo? We are playing NEO GEO!
Dropping in coins and losing fast
To the front room, we’ll take it
Capcom’s around – we’re trying! – to perfect the Art of Fighting
Shock Troopers and Super Sidekicks
This is your average week
For a Neo Geo freak
Terry Bogard‘s down to street fight
Metal Slug, we’ve seen some wars
Lots of space to store those great sprites
Dual 16 and 8 bit cores – oh wow!
Sure you can play them all on MAME
But for you, and me too, only the real thing will do
Chojin Gakuen Gowcaizer
Names we’ll never understand
Just to buy the basic system
Would set you back a grand, but hey
Do you want an awesome game?
What’s their name?
There’s recently been a little bit of a kerfuffle about Activision making the puzzling decision to release a separate (UWP) version of Call of Duty: Infinite Warfare on the Windows Store, in which the multiplayer mode only allows you to play with other UWP players (and not with players who have bought the game anywhere else – Steam, retail, etc.).
Microsoft presumably knew that this wouldn’t go down well with the specialist press, so released an official (making no mention of the game or Activision) and unofficial statement to a friendly site. Predictably, many of the major games sites that have picked up on the story have merged these two messages together, resulting in headlines along the lines of “Windows Store version of COD won’t let you play with Steam players and it’s Activision’s fault.”.
I don’t have any inside information about how the deal went down between Microsoft and Activision, but can make some confident guesses about some aspects:
1. Surely the only reason COD:IW is on the Windows Store is because Microsoft desperately want it there, and will have reached some kind of arrangement with Activision (involving cash, better terms, free marketing, technical assistance and/or some other incentive) to put it there. You can liken this to the deals they did around GTA IV (coughing up $50m for GFWL integration, some level of timed exclusivity, DLC, etc.) or ensuring big ‘name brand’ mobile apps (Angry Birds, Netflix, etc.) were on the Windows Phone store when they were still trying to make that work. I’d go so far as to speculate that Microsoft may even be eating the cost of the discounted launch price.
2. There is little chance of this version making much profit beyond that one-shot incentive, so Activision will have made the minimal effort possible to do the port. COD is a franchise that still does a big proportion of its business in console boxed copies, and while the PC market has exploded in recent years, the additional sales that could be mustered from small (non-Steam) distribution channels are unlikely to be a priority for them.
There is an assumption that the Windows Store can’t be doing that badly (compared to uPlay, Origin, GOG and the other stores that occupy the edges of the PC digital games market not taken up by Steam) because it’s bundled with Windows 10, but outside of a couple of Microsoft-owned IP, it’s hard to point to any notable success stories there. The fact that high profile ‘exclusive’ games like Tomb Raider and Quantum Break had to messily reverse out of their exclusivity deals don’t exactly suggest a marketplace in robust health.
3. Microsoft can safely say that they’ve not ordered Activision to break compatibility. What I suspect they’ve done is sneakier, and it’s a tactic that have form for using in the past to disadvantage rivals.
The Windows Store version of COD:IW has to support the weird Windows 10 Xbox app to facilitate multiplayer. The standard version uses Steamworks. While Microsoft don’t prevent developers from implementing Steamworks in UWP games in addition (although they used to), it’s extra cost and work to implement and test two separate systems. (There is a bit of confusion over what MS require, ban, or just make needlessly difficult to implement for UWP games sold on their store, but you get the general gist. The fact that MS are even able to refer to ‘crossplay’ as an optional feature between users on the same hardware platform shows how ludicrous this situation is.)
This is similar to how Microsoft tilted the playing field against Netscape back in the day. OEMs weren’t prevented from installing other browsers on new PCs, but Microsoft argued that Internet Explorer couldn’t be removed as it was part of the operating system. (This turned out to be flim-flam, and the European Court wasn’t very pleased.) OEMs didn’t want the cost of supporting two browsers, so Netscape got the bullet.
I don’t think that this latest silliness poses any kind of serious threat to Steam’s dominance of the PC games space, but it does add another little bit of fuel to the fire of Tim Sweeney’s argument that UWP and the Windows Store risk being used as a trojan horse to turn Windows into a walled garden.
Personally I don’t think that Microsoft can make the PC games market swallow the pill of the PC as a closed iOS-like platform even if they want to. No amount of money would have made GFWL work, and consumers rejected punitative ‘always on’ DRM systems (for the most part). That said, we should continue to scrutinise and question any moves Microsoft (or anyone else) make that normalise a situation where PC games can’t be modified by end users, and access to the market is increasingly reserved for major publishers with deep pockets.
I think it’s in everyone’s best interest for the PC to have credible alternatives to Steam (which is far from perfect itself), and I hope that Microsoft are listening. A few years ago I wouldn’t have believed that they’d ever kill Kinect (and various other ill-conceived projects) to save their Xbox business, so maybe they’re not still the stubborn gorilla we assume.
Earlier in the year I visited the ‘Power Up!‘ games event at the Science Museum in London. I realised that I’ve been attending showings of old games (in various settings) for over a decade now. Arcades may be long dead in the West, but putting a load of old consoles and micros and CRT monitors on trestle tables still exerts a powerful draw.
Over the years, some of the assumptions that the early exhibitors made out of convenience have ossified into an unquestioned Way of Doing Things. This is a problem. Public exhibitions are the only way a lot of people get to experience the medium’s history at first hand, so if convention dictates we’re only able to select games from a limited pool, it’s less likely the historical account will be accurate.
It’s illuminating to compare the ‘Power Up!’ event to the Science Museum’s earlier effort, ‘Game On‘ (2006).
This Summer’s event was unencumbered by the need to explain the history of the medium from its earliest beginnings, and included few games predating the early 1980s UK home computer boom. PC games were now represented, although conversely coin-ops were almost entirely absent. (There were virtually no handheld games in either show.) There was even a healthy showing of multiplayer LAN games. The newer show’s curation was vastly more intelligent (not only picking good and interesting titles, but usually the best available versions of them as well) and the presentation was more welcoming and geared toward social play.
The most pronounced difference was that the 2006 show treated old games as existing in complete isolation from the modern medium, while the 2016 version was more convincingly able to present a continuum – for example showing Batman, Disney and Street Fighter games from different eras side by side. It’s strange to think that not so long ago it seemed that games would be defined by multi-million dollar blockbusters distributed on physical discs in perpetuity, and to suggest that old (or 2D) games still held any relevance or commercial value was a heretical notion for the industry.
Both of the Science Museum shows (along with every consumer show, industry event, games party or ‘arcade bar’ I’ve attended in the intervening time) unswervingly followed two rules:
1. All games must be running on the original, contemporary hardware and media.
2. The most familiar context for presenting games in a public setting is an amusement arcade.
(There’s also the unwritten third rule, that the lineup must include Micro Machines 2, which inevitably follows when your selection criteria stipulates sourcing games that give the most ‘bang for your buck’ from eBay and flea markets. Could Codemasters have known, when they built those two extra controller ports into the cartridge casing, that they were making a bid for immortality?)
Exhibitions of old games are held back by organisers’ irrational aversion to emulation, and by focusing disproportionately on quick, simple, non-persistent arcade action games in service of their default metaphor.
Games are a digital medium. In the vast majority of cases, the experience of playing a game isn’t inextricably bound to a specific set of silicon chips and plastic buttons. The artifact being presented is the running program, not the playback medium. If we accept that there are other reasons to show old games than to evoke nostalgia (or for parents to impress on their children how much better they have it today), we need to move past the insistence on always using original hardware.
Emulation allows us to show games for which physical instances are rare and expensive (either through genuine scarcity or thanks to the efforts of collectors), or for which the original host hardware is too fragile or temperamental to withstand the rigours of extended public use, multiplying the range of viable games at a stroke.
More intriguingly, emulators and related tools allow us to unpick games, letting us zero in on the pertinent parts of the experience and edit out inconveniences.
Games can be made to better fit the event format. Save states can be used to skip loading pauses and present edited highlights of games that would take too long for an individual to play through in the time allowed. Gameplay can be rewound and stepped through frame by frame to illustrate specific techniques.
Accessibility can be improved by remapping controls and offering input macros to simplify or modernise interfaces (Ultima Underworld and System Shock spring to mind here), as well as by tinkering with the game state in realtime (i.e. ‘POKEs’ or Game Genie codes) to modulate difficulty.
We can even channel-hop between different games from different eras and systems to better illustrate our arguments, as demonstrated to great effect by Bennett Foddy‘s Videobowl, a megamix of one-on-one player challenges that essentially turns a broad and eclectic set of ROMs into a big game of WarioWare.
Extrinsically tracking gameplay events also suggests ways to get visitors more involved – for instance keeping a running tally of achievements to be met across all the games (checking in at each terminal with an app or venue-provided RFID tag, perhaps), implementing high score tables, and ‘ghost cars’/player replays to let visitors compete against each other asynchronously and anonymously.
With more sophisticated emulators (and specially built or modified tools and game files), it’s even possible to open up the clockwork of games at runtime, to better explain the design and development process.
The possibilities here are endless, with some more obvious ones hinted at in the developer commentary modes of Valve’s games. In 3D games, we can pause the action, move the camera around, turn elements of the scene on or off, add visual annotations (displaying hidden objects in the environment such as bounding boxes, triggers, etc.), spawn objects and so on ad infinitum.
For technically simpler games, we can delve into the world data and game logic and represent them visually, for instance mapping out the rooms in an interactive fiction story or point and click adventure game on a second screen, or showing what’s happening in memory versus on screen in a 2D platformer or shooter, or showing how a procedurally generated level is built or how particularly ingenious visual effects work.
Beyond direct emulation, for some games there are also restoration projects that better show the authors’ intentions by fixing contemporary shortcomings (such as Sonic remakes that fix slowdown and control latency, or Quake source ports that support modern screen resolutions without altering the already perfectly beautiful artwork).
All of these ideas require more work on behalf of the exhibitors than plugging a machine in and walking away, but would result in vastly more informative and imaginative exhibits.
I don’t know if there have been any exhibitions that have taken this approach. It’s surely something that has occurred to others before now.
Of course emulation shouldn’t be seen as a panacea. Not only are there a number of more recent systems for which fast, accurate emulators don’t (yet) exist, but also many games (particularly coin-ops) where specific hardware and peripherals are crucial to the experience. There are also certainly cases where the sensations and ritual of using the original hardware contribute significantly to the experience (although perhaps not as many as proud retro collectors would argue).
Outside of these few exceptional venues with the skill and resources to do things properly, the results are somewhat less appealing. Hip East London bars are particularly notorious for sourcing arcade cabinets indiscriminately. If you’re lucky they might have one or two lovingly maintained pinball tables or perhaps a classic racing wheel/lightgun/golden age game taking pride of place, but more often you’ll find knackered cabinets with broken sticks and blurry screens that seem to have been ‘rescued’ after twenty years’ service in a chip shop. (Or worse still, those awful imported cocktail cabinets offering pages of glitchy unlicensed MAME ROMs.)
It would be so, so easy to equip these places with well-made new cabinets with good quality sticks and monitors running MAME/MESS, allowing games to be swapped in and out easily and removing the constraint of only being able to offer games they can find original, working boards for. A project for some aspiring Dragon’s Den contestant there.
Returning to the world of museums and galleries: With the benefits of emulation so clear to see, why do exhibitors still largely avoid exploiting it?
Emulators are still stigmatised by the widespread misconception that they’re somehow legally dubious, or still some way off being accurate enough to match the ‘authentic’ experience. (Frank Cifaldi discusses this topic in depth in this excellent GDC presentation.)
The main 20th century formats are now emulated accurately enough that only an observer who knew specific quirks to look out for would be able to tell them from the real hardware in a blind test.
Frustratingly you will still see journalists dredging up the by now ludicrously outdated argument that one needs to buy the original consoles to play Mega Drive and SNES games ‘properly’. (We can expect to see a lot more of this talk in coverage of the NES Classic.) This is the kind of irrational authenticity worship that you can find in many other hobbies (hi-fi, real ale, cameras, cars) where old timers want to keep the riff-raff out.
The main difference you’d notice playing a real PAL SNES would be that the games would be running at 50hz letterboxed on a fuzzy CRT screen with no save states or language patches and no games that didn’t get a European release. Should you want to sample a decent selection of the real top-tier classic games, you’d also get to enjoy the authentic experience of forking out hundreds of pounds.
I’d speculate that even though it can be fairly trivially proven that legality and accuracy aren’t issues, exhibitors planning to use emulation might still face the hurdles of explaining this to hosts’ legal departments and the companies whose games they were seeking permission to show. I can understand why taking the path of least resistance would seem like an attractive option in such a (hypothetical) hostile climate.
More cynically, I’m sure that for some professional old games exhibitors, keeping the myth of authenticity alive works in their commercial interest. Van loads of equipment and arcane engineering skill to keep things running are the sort of rigmarole that can justify a higher fee.
Finally there might be the lingering doubt of whether punters would accept not playing on the original hardware. I think the adjustment would be quick and painless. We seem to have been able to accept some degree of abstraction in most other media. The BFI’s video library doesn’t run 100 year old scraps of film through a projector every time a visitor wants to view them. Composers of classical music predating recording technology would barely recognise the sound of modern performances. The essence of the thing isn’t lost by decanting it into a more suitable vessel.
Once we’ve established that emulators aren’t the work of Satan, we can tackle the limitations of assuming visitors want an arcade experience.
(I should stress that I’m not having a veiled jab at the National Videogames Arcade in Nottingham here. I’ve not visited personally, but have only heard positive things about it – and anyway I suspect the name was chosen more as a punky statement asserting the medium’s legitimacy than any attempt to dictate the styles of game that are welcome there.)
I don’t have a concrete idea of how best to present games that aren’t quick, self-explanatory, pick-up-and-play experiences, but can suggest some starting points.
‘Power Up!’ reminded me of computer games shops of the 1980s and early 1990s which served as social hubs in the manner of comic book and record stores.
If it’s important to display the hardware, make it particularly exotic and interesting looking hardware. Let us pick up and browse game boxes and see the assortment of manuals, code wheels, maps and ‘feelies’ they contained.
Or recreate contemporary studio offices or trade show stands based on photos and videos. Or a living room. With the rise of YouTube and Twitch, should playing be more performative, with some visitors happier to watch and interject than play directly?
Or perhaps the answer is to come up with a completely new set of conventions for a game space that act as cues to let visitors know that their interaction is expected (in the same way that the furniture of art galleries firmly hints at what is appropriate there).
As long as we don’t have another decade of exhibitions of the same over-familiar set of games running on a gradually dwindling pool of working original hardware ahead of us, I’ll be happy.
No Man’s Sky is a fantasy game about being a space castaway.
The appeal of the game is that it’s an infinitely deep lucky dip of randomly generated planets to explore.
The game’s planet generation technology is extremely impressive, capable of creating a broad variety of environments that almost always feel seamless and natural (it struggles a bit with very wiggly coastlines). The best results it produces could pass for hand-crafted outdoor vistas in most other games. Hiking through them is relaxing and zen-like as in the best open world games. The pulpy alien sci-fi setting was a good decision, as it lets the game get away with a much lower level of general detail than if it was trying to build a more relatable real-world environment – the original Halo pulled a similar trick.
A lot of valid criticism I’ve seen of the game (from people who’ve actually played it and aren’t just always dullards with bad opinions) seems to be from players becoming frustrated at the game’s obtuseness, and how much grinding it expects you to do early on just to get to a point where your character is basically competent.
It’s understandable that the developers wanted as much about the game’s systems to be a mystery for new players as possible – after all, everyone has spent the last few years breathlessly praising From Software’s games for taking this approach. The problem is that the player is presented with lots of activities and given no clue which are polished and fun and which are broken and safe to ignore entirely.
To this end I’ve put together a quick list of tips below that are things I’d wished the game had mentioned at some early point. If you’re still in the stage of spending most of the time scrabbling around for plutonium and rearranging your inventory, hopefully these will help you get past that stage to the point when you can start enjoying the game (although the inventory juggling never fully goes away).
The main quest: It’s pretty obvious at this point that the Atlas / center of the galaxy ‘end objectives’ were tacked on to the game as an afterthought out of fear that players would get confused without an explicit goal to work towards. You should probably say ‘yes’ to the Atlas question right at the start (but don’t fret if you didn’t) and definitely not sell the Atlas Stones you receive (as they’re expensive to replace and you need ten on hand to trigger the ending). You don’t need to get all the Journey Milestones to complete the quest so you can ignore the tedious ones (like ship combat).
Inventory: Ship slots hold twice as much of a stackable good as exosuit slots. The intention seems to be that if you’re mining elements on a world, you should be constantly dumping them back to the ship on a landing pad next to a trade terminal somewhere. When you reach a new planet almost always the first thing you’ll see on the surface is a drop pod with a suit expansion. You should buy these whenever you see them.
Feng Shui: Technologies of the same type (e.g. Thermal Protection, Warp Drive, Plasma Grenade, etc.) get a bonus if they’re in adjacent inventory slots.
Movement: The most important thing for any NMS player to know is that sprinting and tapping the melee button before firing your jetpack gives you a massive boost. Forget walking, forget using your ship to make expensive, time consuming and clumsy short hops – jetpacking lets you cover lots of ground and immediately grab/scan nearby items. Unless you’re on a very hostile planet don’t worry about getting too far from your ship. Many bases have a beacon or terminal you can use to summon it for the cost of a bypass chip.
You can also move rapidly underwater by ‘dolphin diving’ – jetpack as high as possible over the surface (preferably starting from a high cliff), and aim towards the water and push forward as you hit the surface, and you will move through the water at high speed until you collide with anything.
Finally, the ‘interact’ button works like a vacuum cleaner. Hold it down as you approach something and you’ll interact with that thing as soon as it’s in range and you can even move away (as long as the button remains depressed) before the bar fills. Sweeping the cursor over multiple collectibles/crates is quicker on a pad than lining up and activating each one.
Multi-tool: You’ve probably noticed this already, but letting go of the trigger on the mining beam before it overheats immediately flushes its temperature back to zero. If you scan a building/structure this will put a marker on your radar to help you find it again. Grenades are the quickest way to blast open steel doors and to farm iron. Grenades can also be used to dig small caves to hide from storms if you need your environment shield to recharge. Don’t bother with the homing grenade upgrade as it screws up tunnel digging.
Combat: All forms of combat in the game are boring and broken but the good news is they can easily be avoided. Sentinels can’t attack you inside buildings, and will stand down if they can’t see you. If you’re being bothered by them on the surface (i.e. you’re farming valuable rare items), you can use the jetpack to easily outrun them. If the drones are bugging you, a grenade at point blank range is effective. Sentinels drop titanium and cargo canisters which sometimes contain really good stuff.
In space, pirates can also easily be outrun (duck and weave a bit and keep dumping fuel into your shields) and they can’t follow you into a planet’s atmosphere. You can dismantle those dust-gathering ship weapon upgrades if you need more cargo space.
Bases: Once you’ve got lots of technology blueprints you can largely ignore mucking about with bases and beacons, aside from using their trade terminals. Landing on landing pads saves launch thruster fuel. If you’re on a particularly resource-rich planet, it’s worth looking for a spaceport to use as a base of operations. This gives you the option to buy and sell goods to visitors (as well as buy their ships) and the trade terminal.
Shipwrecks: Wrecked ships are free if your time is worth nothing – the ones you can find will only ever have a slightly larger (or smaller) inventory than your current ship, and require you to go through the tedious process of repairing all their broken systems and refueling.
The quickest way to get to a distress beacon that’s a long way away on the same planet is to go into the upper atmosphere. (It’s extremely obvious that ‘distance’ is a flexible concept in NMS – what it actually means is ‘how quickly the game can generate this new scenery’. Move far away enough from a planet that it’s not having to process the nearer levels of detail and you can traverse it more quickly.)
Making quick cash: There are playing guides out there that explain in detail how to cheese the game’s trading economy. The quickest ways that are still vaguely fun are finding planets with abundant rare items (Vortex Cubes, Albumen Pearls, Gravitino Balls, etc. – some of which don’t appear on the scanner), and scanning the complete set of animals on a planet, for which you can claim a bonus (usually in the 100,000s of units range) from the Options screen. There are rarely more than one or two types of sea, cave and flying animals on a planet, and land animals are more often found in plains and valleys. You can of course use the name of a planet to remind yourself (and inform other players) of a particularly fruitful world.
Atlas Interfaces: Avoiding spoilies, it’s worth exploring the whole accessible area in an Atlas station or a Space Anomaly.
London’s leading games unconference, GameCamp, returned to London South Bank University last Saturday after a two year hiatus.
This year the event was relocated to the university’s media building, which turned out to be a more suitable venue than the Keyworth Centre building where the last few were held. The lecture theatres and classrooms available for use were all in close range of the schedule board, and it was easy to drop in and out of sessions with the minimum of disruption.
While GameCamp struggles to gain the publicity of larger, better funded events in the capital, there was still a good turnout, with plenty of new faces. It could be argued that the event has lost a bit of momentum having missed a year (fewer attendees had prepared talks, although there were more playtesting sessions than in previous years), but there was still plenty to see and do.
Here’s a rundown of the sessions I attended (there were multiple events going on in most time slots, so everyone’s experience was different):
1000 – James Wallis (one of the organisers) welcomed us and gave an intro. GameCamp has a tradition of giving a free gift to all attendees – this year it was a wind-up toy robot.
1030 – Implicit role playing in Mass Effect / Playtest of the physical game ‘Democracy’ (nothing to do with the Positech one), which involved players plotting via group SMS before simultaneously taking action.
1100 – At least three things were going on in the same room: The World Is Flat (with yoga ball controller) was playable, a discussion of sports entertainment (wrestling) and a session of the party game A Fake Artist Goes to New York.
1130 – Attendees were given wooden blocks and other props and tasked with devising games using the wind up robots, such as jousting and bowling.
1200 – An ex-Nintendo Europe employee gave a talk about marketing. In the hallway, physical games such as Lemon Joust, Ninja and blindfolded Nerf pistol duels took place.
1230 – Lunch. This year LSBU stipulated that their own catering services were used. A little bit disappointing compared to the bottomless pizza and fresh coffee of past years.
1400 – Kieron Gillen ranted about Ernest Cline’s Ready Player One (and less angrily discussed the representation of games as a storytelling device – rather than just thematic window dressing – in fiction in general) which I haven’t read but which by most accounts sounds like an insufferable and cynical nostalgic pandering exercise. (Cline’s appearance in Microsoft’s cringeworthy promotional film about digging up Atari’s E.T. cartridges from a landfill put me off wanting to read any of his work.)
1530 – Nothing worth putting in my notes apparently – general chit-chat.
1600 – The GameCamp Awards – a spin on the usual ‘People’s Revolutionary Committee’ closer session, where we shouted out suggested award categories and nominees then put them to the vote.
1630 – A surprise appearance from Ste Curran, who did his talk ‘Kelly’ (about roleplaying Kelly Clarkson in Skyrim) previously performed at Reads Like A Seven.
1700 – Pub – the beer garden of The Ship as tradition dictates, where I was asked “Where do Transformers come from?” many times over. (Not just me I should say – I’ve not been going around claiming to know anything about how alien robots are made.)
I hope we don’t have to wait two years for the next one.
Reports from previous GameCamps (I never got around to writing up #7, a.k.a. the one I gave another really brilliant talk at, but it was very good.)
My latest contribution to the Marioke video game karaoke canon – first performed 19/02/2016. (Actually this one’s been ‘in the system’ for a few months but I don’t think anyone had performed it before now.) Inspired by the the absurdly long and varied IMDB voice acting resume of Nolan North (“the thinking man’s Troy Baker”).
“(We’ve Got A) Role For Nolan” – after “Road to Nowhere” by Talking Heads
Well we love Marioke
Now it’s time for a new song
Though the jokes may be hokey
We can all still sing along
Now we’re gonna pay tribute
To a voice acting star
If your game needs a hero
You can call on Nolan North
We’ve got a role for Nolan
In our new game
Writing some lines for Nolan
For him to say
Casting an unfamiliar voice?
Bring us our first and only choice
Nathan Drake, Nathan Drake
We’ve got a role for Nolan
Famous voice guy
Now he’s on board we’re golden
That game I’d buy
Whether the part is big or small
He don’t care
Dinklebot wasn’t working out?
Make the call, he’d be there
We’ve got a role for Nolan
We’ve got a role for Nolan
We’ve got a role for Nolan
Any game that comes to mind
Prince of Persia Sands of Time
That’s him alright, Nolan’s alright
Hawkeye, Ant-Man, War Machine
Desmond in Assassin’s Creed
He plays all types, yeah he plays all types
Bulletproof with 50 Cent
Even played the President
Once or twice, in that Saints Row shite
Bad guys in Crash Bandicoot
Faulty cores in Portal 2
And Sideswipe, the Transformer Sideswipe
But the accent that he tried
For Penguin in Arkham Knight
Sounded like it was Dick Van Dyke
Skylanders bears his name
As does every LEGO game
Toys to life, bringing toys to life
Titanfall and Destiny
To a cheap JRPG
He’ll still bite, if the pay’s alright
He’s made fourth wall breaking cool
Phoned himself up as Deadpool
Well it’s alright, with Nolan it’s alright
We’ve got a role for Nolan
We’ve got a role for Nolan
We’ve got a role for Nolan
We’ve got a role for Nolan
Tags: 50 Cent Bulletproof, Assassin's Creed, Batman Arkham Knight, Crash Bandicoot, David Byrne, Deadpool, Destiny, karaoke, Lego, marioke, Nolan North, one life left, Portal 2, Prince of Persia: The Sands of Time, Road to Nowhere, Saint's Row, Skylanders, Talking Heads, Titanfall, Transformers
Eight years since its announcement and four years since its release I finally got around to playing Rage, the last game from id Software before they were absorbed into Zenimax and waved goodbye to John Carmack.
If you want a single game that demonstrates all of id’s historic strengths (aside from multiplayer) in a modern user-friendly form factor, Rage fits the bill admirably. It has a rock solid engine, richly detailed environments, instinctual combat and never takes itself too seriously.
Rage is also worthy of study because it’s a folly. Grand projects built on slightly irregular foundations – but which still somehow manage to be convincingly completed, if only by dint of unlimited resources and ingenuity being poured into them – are always more interesting to my mind than those that have gone strictly to plan.
From Rage’s many quirks we can infer a lot about how id worked as a studio. While I’m loath to call any of their output “tech demos”, obviously they were a technology-led company. Carmack’s strategy here, as with all their games, was to set ambitious goals for the engine technology (and as an essential by-product of this, the art used to showcase it), while strictly constraining simulation complexity and gameplay depth to the functional minimum.
Doom, Quake and Quake 3 Arena are the best examples of this strategy paying off handsomely. Each of these games significantly influenced the future direction of games (and graphics hardware in the latter cases), and provided a solid foundation for id’s engine licensees and modders to build an impressive body of work (including Half-Life and Call of Duty).
Doom 3 was an example of the strategy misfiring. While the graphical upgrade from the previous engine was considerable, the trade-offs on what the designers could do with the engine were oppressive. The linear, repetitive corridor spook-house template already felt tired at the start of the game’s five year development cycle.
Rage, thankfully, is a return to form – although it’s nowhere near the unqualified success of Doom or Quake.
Carmack makes tools to empower artists, and didn’t make much of a secret that it was the unprecedented freedom that idTech 5’s megatexturing technology would give to environment artists that was his primary motivator in this project, rather than trying to convincingly break into the open world genre, or tell a story, or make a driving game.
The point of megatexturing is that it allows every surface in the game world to have a unique texture. Level artists are freed up from having to worry about budgeting texture memory, and ugly, immersion-breaking repeating textures are banished. Artists can go wild building levels in ridiculously high geometric and texture detail, and the tech chews up those terabytes of data and spits out something that can be piped from a HDD (or even a DVD) in real-time without ugly compression artifacts or pop-in.
At least that’s the theory. Conventional wisdom would have it that in practice idTech 5 achieves unique detail everywhere at the cost of blurry, pixellated textures if you get too close to anything. This isn’t quite a fair reflection of the current state of the technology. Rage (and subsequent idTech 5 games e.g. Wolfenstein: The New Order) running on a modern GPU looks terrific, with the huge amount of visual interest and subtle lighting in open scenes more than making up for fuzzy details if you press your nose to a wall. Rage has aged far, far better than contemporary games built using off-the-peg engines. (Oh man, has time been unkind to Deus Ex Human Revolution.)
(If you want to see exactly how good it looks on a modern PC, check out DeadEndThrills’ gallery. Not bad for a ‘last gen’ game.)
The Xbox 360 and PS3 versions naturally look like a dog’s dinner, but at the time the fact that the game could run at all on such decrepit hardware (at 60fps no less) would have been a major selling point for publishers. While this goal was (just barely) achieved, the limitations that it imposed on the game (not least splitting the game’s open world into two separate DVD-sized areas) are in retrospect hugely frustrating. It absolutely cripples the driving sections of the game – streaming in scenery is such a burden on the puny DVD drives (thanks Microsoft for making running off a disc a mandatory requirement on Xbox 360 for years, you chumps) that camera movement is locked to one axis and vehicles are almost glued to the ground to avoid having to render anything unexpected.
(The only upside of idTech 5 being superhumanly optimised for the old consoles was that it made it practical for MachineGames to develop Wolfenstein: The New Order as a cross-gen title.)
It’s tantalising to imagine what id could have achieved with Rage if they’d somehow found a way to string out its development into the current console/PC generation, although by then we’d be talking of a development time to rival Duke Nukem Forever and which would probably have invited a similar level of ridicule. Unfortunate timing is sadly sometimes unavoidable in an industry that progresses through long, slow technological cycles.
Rage’s game mechanics, world and fiction are moulded around the high concept cooked up by id’s art department circa ’07. The technology calls for static conditions, with no variable weather or even a day/night cycle. Sprawling and detailed landscapes are needed, but with the minimum of vegetation (Rage is the antithesis of the spit-and-sellotape perceptual trickery found in the Far Cry series and other ‘outdoorsy’ games) and wandering inhabitants.
The target console spec isn’t up to the job of making a completely seamless world, so there needs to be a good rationale for the world to contain smaller, self-contained indoor areas that function more like traditional FPS levels. The result is a post-apocalyptic desert world, stuffed with eclectic visual influences ranging from the Old West and vintage car culture to science fiction and fantasy.
While Rage’s designers may have been playing second fiddle to the artists and animators, that’s not to belittle their efforts. Rage somehow hangs together as a coherent experience in spite of aiming to be half a dozen different games at the same time.
There are whole branches of (clearly expensively produced and deeply pondered over) content that have only a peripheral impact on the player’s experience.
There’s a whole ‘game within a game’ of circuit racing and competitive car combat that can (after a couple of mandatory tasks) be completely ignored. Car ‘dogfights’ encountered in the wasteland are so brief and devoid of jeopardy that they quickly become irritations to be plodded through or sped past. The hub towns are full of ponderous gambling minigames played for penny stakes, and offer Job Boards of optional sidequests that are rapidly burnt through and then seldom if ever replenished.
Elaborate (hand-animated) character scenes and sets are used once or twice to deliver a new mission objective and then discarded. There’s a Running Man-inspired fighting arena that most players will run through once as the story demands and then never set foot in again. There’s even a (poorly explained) collectible card game.
(As id have grown, their propensity for allowing staff to disappear down rabbit holes has become more obvious – consider Doom 3’s elaborate in-world computer terminal GUIs and constant stream of environmental animations.)
Some of these boondoggles (as well as some systems that do add meaningfully to the game, such as the crafting system) hint that some ‘Broussarding’ may have been going on – feature creep driven by undue concern of innovations appearing in games released since the beginning of development. id’s designers must have been greatly influenced by contemporary critical darlings (Oblivion, Bioshock and the HL2 episodes being obvious ones) and decided that some of the fashionable features that they introduced would become baseline expectations for gamers on the ‘next-gen’ consoles.
Experienced out of its contemporary context, the first thing that hits you about Rage is how concerned it is with demonstrating to the player that it’s not a linear FPS. The opening hours of the game involve interminable traipsing between NPCs to trigger conversations, tick off minigames and tutorials and initiate fetch quests.
Rage isn’t really an ‘open world’ game by the modern definition. Rather, it follows in the noble tradition of first-person shooters pretending to be RPGs exemplified by games like Hexen and Kingpin. The Wasteland feels like quite a small and occluded area (by open world terms – for an FPS level it’s huge) with extremely few points of interest scattered around beyond entrances to mission areas. There very rarely any reason to travel on foot or to take a detour from heading to the next mission objective.
The second thing that hits you is how little sense Rage’s world fiction makes.
The game’s premise is that Earth has been hit by the asteroid Apophis in 2029, wiping out most of civilisation. In the years prior to this catastrophe, Fallout-style cryogenic arks have been buried all over the world, set to emerge at such time conditions have stabilised to re-establish an organised society. Unbeknownst to anyone at the time, a power-hungry military dude has secretly set the alarm to go off early on the Arks containing his people, so that when your ark is opened (106 years after doomsday), they’re already well on the way to establishing a technologically advanced totalitarian regime.
While this is the official timeline that the game presents, it seems that during development it’s been taken that the doomsday event actually happened “in Doom 3 times” rather than a couple of decades in the future – pre-fall civilisation had perfected cybernetic limbs, medical nanotechnology, antigravity, energy weapons and of course cryogenics as these all exist and are commonly encountered in the (supposedly resource-scarce and physically isolated) Wasteland environment.
Observant readers may also have clocked that Rage’s apocalyptic event wasn’t a nuclear holocaust, and yet a large proportion of the enemies that are encountered are hideously deformed mutants. The game offers up the rather daft explanation that the Authority created the mutants as the result of failed genetic experiments.
We’ve now been spoilt by many years of mainstream action/adventure games that have made believable worlds and emotionally complex (and professionally performed) characters their major selling points. (The Last of Us, Wolfenstein, Far Cry and Batman Arkham spring to mind as worlds I’ve spent a fair amount of time in over the last couple of years – you can probably name a dozen others.) The bar was set a lot lower when Rage was being developed, but even by 2011 standards it’s a bit of a mess.
Rage boasts a big-budget Bethesda voice cast, but doesn’t have a particularly coherent story it wants to tell or themes to explore. John Goodman is wasted voicing the quest giver in the opening tutorial town. There’s no villain (or even Dr. Breen-like figurehead) to focus what the player’s efforts are working toward. There’s a perfunctory attempt to give the player a gang of comrades in the final act (compared to the lengths that MachineGames went to to humanise Blazko’s resistance colleagues in Wolfenstein:TNO this comes off as very weak indeed).
The Grand Vision (Look amazing! Get to the action fast! Don’t let any player get confused!) dictates that the player is thawed out of their cryogenic bunker and almost immediately integrated into the power structure of the Wasteland society, given weapons, vehicles and entrusted with the safety of a town of settlers who he has met minutes before.
The stock explanation for the exceptional way that the player character is treated is that Ark Survivors are seen as a rare commodity in the Wasteland, but this only ever works in the player’s favour and never carries any dramatic import. There’s constant chatter about how the Authority (the game’s Empire/Combine analogue) pay handsome bounties for captured Ark Survivors, but at no point does any named character try to cross the player in any way.
As with many post-apocalyptic games, Rage is largely the tech tinkerer’s survivalist daydream about how their talents would make them valuable and formidable in extreme conditions. The id guys and gals like fast cars, rockets and guns. Customising guns, building gadgets and tuning up your war buggy are the main forms of character progression. Superior might and knowledge are the most prized traits in the Wasteland society and are always rewarded. Your only value in this society is your ability to mete out violence.
The whole ‘rugged individualism’ schtick has a positive gameplay outcome. Once you get away from the hub towns with their Gordon Freeman/Master Chief/You-Are-The-Chosen-One blather, and are out on a mission where it’s just you and the limited amount of equipment and ammo you’ve managed to scavenge or barter for, it’s possible for things to go badly wrong, and for it to feel like it’s down to your decisions.
In one of the early missions clearing out a bandit hideout (which is what most of the missions boil down to, come to think of it) I found myself reduced to having to bum-rush oncoming waves of grunts with melee attacks, conserving the last of my revolver ammo to deal with a boss hiding in a heavily armoured gun emplacement.
The game doesn’t do the Valve thing of laying out a trestle table of ammo crates and medikits in every other room. And between the weapons, ammo types and gadgets you can craft (wingsticks, sentry turrets and bots, RC bomb cars, mind control crossbow bolts, adrenaline boosts and much more) there’s a lot of scope for developing your own playing style.
What’s rather less fun is that intentionally or not, all the activities the game offers that aren’t running through shooter levels and killing stuff become chores by comparison. These days we know that one of the great strengths of open world games are that you can give the player almost unlimited freedom from the outset. In Rage, you have to perform some mandatory busywork before you can earn access to the next fun part of the game. It feels like padding rather than legitimate depth.
Given the scope for gory horror that a post-apocalyptic setting provides, the game is surprisingly restrained. (My understanding is that when the game was planned to be published by EA, they were aiming for a ‘Teen’ age rating, and while the finished article does reinstate some of the gibs and gore, the setting is still quite PG-13.) Rage’s world has little of the barbarity and bleakness of The Last of Us, The Road or even Mad Max. While past and ongoing conflict are hinted at (society has arranged itself into the four clear strata of Authority, Settlers, Bandits and Mutants which for the most part keep to themselves), the survivors appear to be law abiding and suffering no obvious scarcity of resources (food, water, medicine, gasoline and electricity are available in relative abundance and there’s a functioning cash economy, as well as radio and television broadcasts).
Taking all this into account I arrived at a theory that makes Rage’s fiction actually make sense: your character is on a Westworld-style survivalist adventure holiday. All the evidence is there:
1. Technology and resources are at a level that nobody would need to live the Wasteland settler lifestyle unless they chose to.
2. There’s an abundance of thrilling and fun activities (racing! shooting! gambling! urban exploration!), and little time spent on less appealing traditional post-apocalyptic staples like cooking rats and dying of radiation sickness.
3. We never see the world beyond a few square miles of the desert (although it’s made clear that travel between cities and countries is still possible).
4. It’s quite hard to permanently die unless you do something really stupid. (Rage uses a magic defibrilator as a ‘lives’ system – id coming full circle from being one of the first developers to drop lives for Wolfenstein 3-D.)
5. And of course, everyone treats you like the hero.
Rage has a lot to recommend it as a game tourism destination. id have managed to come up with a surprisingly diverse range of locations within their dust bowl. While you will find the standard ruined building, sewer and industrial plant levels common to every FPS, there are also about half a dozen ‘set-piece’ levels that have enormous amounts of detail and imaginative ideas put into them, sometimes to the extent of feeling more like film sets than inhabited places. (The density of detail in some of these areas is just ridiculous – it looks better than Wolfenstein:TNO at times, where budgetary constraints have led to a reliance on more prefabricated chunks of scenery than can be explained away by the Nazis’ having a boring taste in decor.)
Wellspring (disc 1’s hub town), the scene used in many of the teaser trailers in the years before the game’s release, still looks impressive today, albeit with quite a lot of forced occlusion and some dubious texture resolutions on bits of scenery for which later games would probably use dedicated models. Wellspring is one of the areas in the game that tries hardest to feel like a tangible, lived-in place, with lots of building interiors and unique named NPCs going about their business. But it’s also making an aesthetic statement of intent – there’s lots of brightly painted hissing and clanking machinery and quirky Mad Max-style makeshift architecture. It feels like a logical progression from the flashier Quake III levels like Deva Station.
The Mutant Bash arena is the probably the most blatant attempt the game makes to channel a George Miller vibe, although the edginess of slaughtering mutants as part of a gameshow is undermined somewhat by their treatment as consequence-free cannon fodder everywhere else in the game as well. (Look out for the obligatory Dopefish cameo.)
The Dead City is one of the major spectacles in the first half of the game, showing off what the tech is capable of by bringing intricately detailed collapsed skyscrapers out of the skybox and into the playing area. The influence that this level had on similar areas in The Last of Us is clear to see. It’s one of the rare areas in the game that really feels like it’s hostile to human intrusion.
The Blue Line Station (the dungeon below Subway Town, the hub of the second half of the game) leads the player on a twisting route through a cavernous ruined railway station complex, where it never feels possible to cover all the exits. By this point the artists seem well accustomed to scattering massive amounts of geometrically-modelled debris around and having idTech do its magic – the collapsed brick walls in the flooded bathroom are particularly good.
Jackal Canyon is a rare instance of an on-foot section of the game taking place in the desert, with lots of use of verticality and a challenging gauntlet for the (by now tooled-up) player to pit their skills against.
Finally be sure to pay a visit to the Distillery, a self-contained derelict factory setting that’s only used for a couple of side missions, and yet has a unique, twilit monochromatic look that sets it apart from anywhere else in the game.
Rage is probably the last game that will ever look quite like it does. While the megatexture tech was ahead of its time, the artists were still building and dressing their worlds with old techniques. It sometimes feels like you’re exploring a scale model with concept art papier-mached to the walls with varying degrees of success, whereas increasingly modern games are moving toward photogrammetry and similar techniques to sample real-world architecture and scenery. As we edge closer toward VR it will be interesting to see if this uncanniness becomes more noticeable.
I seem to remember reading that id have some Pixar veterans on their staff, and there’s a lot of quite showy animation in Rage that makes me inclined to believe it. Lots of NPCs have bits of (quite exaggerated and cartoony) hand-animated business going on during conversations. (I’ve not talked much about the NPCs. They look amazing by 2011 standards, but they’re not really given a lot to say or do. Also the design of some of the female characters on disc two is a wee bit cringeworthy. Not as bad as Lt. Commander Booth Babe in Unreal 2, or Cortana, but still.)
However the real stars of the show are the mutants, who are essentially version 2.0 of the acrobatic imps from Doom 3. They swing from rafters, roll behind cover, vault bannisters and launch themselves from doorways. They also get knocked back and react to being shot based on where they were hit. You can constantly get a read on their status just by watching them move. They’re like the ganados in Resident Evil 4, in a way, except rather a lot faster and capable of coming at you from any angle.
Also making a return from Doom 3 are the spider bots, AI-controlled mobile gun emplacements that you can craft and deploy at any point. The animation of these little guys gives them a lot of personality and physical weight. They traverse the environment intelligently and realistically, have some sense of self-preservation and even have sweet melee attacks. It’s like id saw the friendly antlions in Half Life 2 and decided to do the job properly. (It’s rather a shame that the game’s difficulty is weighted to accommodate joypad users, as there’s not much tactical need to use them at Normal difficulty on PC.)
All ornamentation aside, the combat is the meat of the game, and the thing that most critics agree is the thing that the game unequivocally gets right. There are echoes of Doom in that player movement and circle-strafing are important again, and that you have to consider the stopping power of your different weapons to effect crowd management.
It keeps the tension up by typically throwing just a few more enemies than you can deal with without having to scamper off to take cover and reload, and doesn’t respawn enemies endlessly. You often have the option of using Pop Rockets (high explosive shotgun shells) to one-shot kill troublesome enemies, although with the built-in penalty that gibbed enemies don’t drop loot.
One snag is that once you have high powered long range weapons later in the game, it becomes a bit too easy to cheese the AI and pick off distant bandits as they fail to properly use cover.
The combat can sometimes be made more frustrating that necessary for mouse and keyboard users thanks to the fiddly and poorly explained shortcut menu system. Seriously: I’ve completed the game and I still don’t fully understand how it’s supposed to work. You have a limited number of shortcut keys (presumably mapping to the dpad on a joypad) for using items in combat, and something similar for weapons and ammo types. It seems to be impossible to access some items and ammo types with a single keypress, instead having to slowly cycle through options or jumping out to the pause menu.
If this wasn’t bad enough, mouse controls in in-game menus (such as shops, the garage and the job board) are incredibly slow and clunky, which is all the more inexplicable when you consider how slick these subsystems were in Doom 3. Thankfully MachineGames took all this out behind the barn and shot it when it came to design the UI for Wolfenstein.
Regular readers of this blog will know that I’m a lifelong id Software fan, and probably willing to give them the benefit of the doubt more than most. Rage is a long way from my favourite of their games, and I can see its flaws. With that in mind, if you like single player shooters, gawping at still-quite-pretty graphics, or just want to know why Carmack is regarded with such reverence as a graphics programmer (as I appreciate it’s hard for young people to appreciate the impact Doom and Quake had at the time of their release), Rage is worth a couple of evenings of your time. I would recommend getting The Scorchers DLC pack as well, as this basically adds a nice boss battle to make up for the game’s ending being so ridiculously abrupt.
How abrupt? This abru-
My latest contribution to the Marioke video game karaoke canon – first performed 20/11/2015.
I should point out that this is what we call a ‘joke’ – I have no strongly held opinions about Quantic Dream or David Cage. I’ve never played Heavy Rain.
“David Cage” – after “Sabotage” by Beastie Boys
I can’t play it, I’ve gotta say it
It’s not a game, this Heavy Rain
Now please don’t think I’m being unfair
But I played this before when it was Dragon’s Lair
So now I sit back and watch you try
To have a mo-capped scene make me cry
Hard to feel like you’re in charge
Playing a game by David Cage
So so so
So pick a path cause you can’t change nothing
The story plays and you’re just pushing buttons
But yo, I doubt that I’m wrong
To say I think he peaked with Omikron
Cause when I see Quick Time E-vents
My interest’s spent, is this where your time went?
Origami Killer still at large
I’m trading in this game by David Cage
You hardly interact at all
Ceci est un jeu par David Cage
Ceci est un jeu par David Cage
Ceci est un jeu par David Cage
Je ne veux pas un jeu par David Cage
I can’t play it, I’ve gotta say it
Not even saved by Ellen Page
Synthetic actors just look out of place
Staring into space with an immobile face
To Kojima’s games you can’t hold a candle
And Fahrenheit it belongs in a landfill
You think it’s art, it’s pure fromage
You’re trying to make a film, you’re David Cage
It’s a procedurally generated real-time platform digging game, which displays obvious influences from the likes of Dig Dug, Repton and Mr. Driller, as well as in no small part Spelunky. I’ve described it in the past as ‘Spelunky methadone’ – short of buying a PSVita (unlikely) it’s the only way I can achieve that kind of roguelike hit while out of the house. (It’s also better suited to mobile play as session times are shorter and the interface only needs one finger.)
While Doug Dug initially feels like a quite shallow (and in some ways unfairly random) game, there are quite a lot of subtle design features that only make themselves apparent with extended play.
Doug Dug has two stated objectives: collect as much treasure as possible to gain a high score, and dig as deeply as possible (triggering the brilliant message “You have achieved a new low”) without dying. There’s no time limit or forced scrolling so the player is free to plan their moves (most of the time) without having to perform digital gymnastics.
Once the player learns the basic rules of how the game works, they can stop playing reactively, and start thinking about how to use the environment to achieve their immediate goals. Below I’ve listed some of the rules I’ve observed to give you a head start.
The treasure that Doug the dwarf seeks is encountered in several states.
Treasure that can be mined out of blocks is always visible and is instantly collected when a block is mined out by Doug. It takes the form of precious gold, so-so silver or shameful bronze ore (worth $300, $200 and $100 respectively) as well as coloured gems that become more valuable (up to $5,000 in my experience) the deeper one goes. If a block is destroyed by falling the treasure is destroyed with it. The easiest and stupidest way to die in Doug Dug is to tunnel horizontally through a cliff to reach a distant treasure, resulting in a cave-in.
Treasure dropped by killed enemies falls until it comes to rest on a flat surface. While this treasure only comes in gold/silver/bronze varieties, later enemies can drop many pieces. Loose treasure has some interesting properties: dragon’s fire and lava particles are extinguished when they come into contact with it (so for instance, a dragon surrounded by loose nuggets is effectively harmless) and likewise rocks falling onto it are instantly destroyed. Unlike in Spelunky, loose treasure falling on enemies doesn’t hurt them.
Background treasure is fixed into the back wall, and moves in slight parallax with the foreground scene. It’s collected instantly on contact. It’s worth noting that treasure (and items) within two spaces above Doug can be collected by swiping upwards, so sometimes it’s possible to use air control to pluck background treasure even when there’s no platform nearby.
Finally there are treasure chests, which can contain a random amount of treasure or which will spawn a random item (never the same as the one being carried by the player) or a lit bomb when opened.
A key thing to know if you’re chasing a high score is that the game has a combo system: if three or more pieces of treasure are collected within about a second of each other, a Treasure Trove bonus of $1,000 x the number of pieces of treasure is awarded. This can often be exploited through careful route planning and ‘pre-weakening’ treasure-bearing blocks.
Collectible items that bestow temporary or permanent effects can sometimes be found in chests and crates, or just lying around in the world. Doug has a single inventory slot that can be used to store items for later activation. The last three items on the list are only found in crates and have a state purchase cost to access.
Gold Rush: Doug can dig faster for a limited time. Useful for out-running enemies or just to relieve the tedium of clearing a particularly dense expanse of rock.
Feather Fall: Doug can fall any distance without injury. Can be used mid-fall. In a game where lots of cheap deaths are caused by leaps of faith and collapsing floors, it’s at least some solace.
Support: Makes a single block sized ‘roof’ that Doug can stand within to be safe from collapsing rocks. It can also be dropped on enemies.
Hard Hat: Essentially an extra life. Protects Doug from one instance of something that would kill him. Doesn’t use an inventory slot. Useless against deep lava.
Jackhammer: Gold Rush on steroids. Doug is briefly invincible and constantly digs downward, although he can be steered to destroy blocks and enemies to his sides. Particularly useful for dealing with massive amounts of lava and trolls.
Invincibility: Doug becomes impervious to all hazards (including burning and crushing) for a few seconds. Also seems to speed up digging.
Rats: The weakest enemy, rats can move left or right and burrow through blocks in front of them. The can be killed by running into them or falling on them. Very often they commit suicide by digging out the support for blocks above them.
Bats: As in Spelunky, these are treacherous little swine. Bats fly in any direction until they hit a wall, and then turn 90 degrees. Doug can despatch them by ‘digging’ at them in any direction, but there are annoying edge cases where a bat will clip the player’s hitbox off-centre and still kill them. As the game only tracks a few tiles above the top of the screen before garbage collecting, bats that fly off the top of the screen seldom return.
Dragons: Added in an update, dragons move similarly to rats, however they can randomly decide to stop walking and spew a stream of fire particles. (Their eyes flash momentarily to warn of this.) At close range their fire can destroy blocks and chests (and other enemies). While on the same level they can usually be easily dealt with, they can be extremely dangerous if Doug gets trapped downhill to one.
Mummies: Mummies are two squares tall and can be dealt with on open ground in the same way as rats and dragons. However, they’re not affected by walls and falling rocks: if a mummy doesn’t have enough room to stand on a platform, it will transform into a ghost and start slowly zig-zagging up the screen until it finds enough space to rematerialise. The strategy for dealing with them then becomes clearing enough space for them to spawn and chase Doug.
Trolls: As far as I know, the ultimate foe in the game. Trolls are massive and can simply push through walls of rock. They kill Doug on contact. If you don’t have a jackhammer or invincibility, it’s probably curtains, although fortuitously triggering TNT, bombs, lava and falling rocks – or just nimbly running away – can sometimes work. (Edit: Evidently you can kill trolls using your standard attack, but the conditions to allow this aren’t entirely clear. Possibly you need to have the hard hat item.)
As with treasure, there’s a combo system for making multiple kills – this only counts for kills Doug makes directly.
Lava: Fluid is simulated in the game as a collection of loosely jiggling particles which each have a heat/energy value (denoted by colour). Lava contained in a tight space will stay ‘hot’, whereas if its container is broken, it will slowly tumble downhill until it finds another container or else will slowly disperse. Falling rocks extinguish lava, so you can build stepping stones or bridges by engineering rockfalls above lava fields.
Dirt: The softest material that Doug can dig through is also the most dangerous. Dirt has very few ‘health points’, and can be weakened by too much weight, or sometimes just spontaneously, resulting in massive chain reaction collapses. When digging through dirt it’s usually worth waiting and observing if surrounding pieces are cracking, and to ensure there’s a clear escape route.
Falling: Doug can sometimes ‘surf’ on falling rocks, repeatedly landing on them as he falls, which cushions otherwise fatal long falls.
My latest contribution to the Marioke video game karaoke canon – first performed 18/09/2015.
“Blanka’s Got The Moveset” – after “Thank You For The Music” by ABBA
I’m nothing special, each time I played Street Fighter IV
If I threw a punch, you’d probably blocked it before
’til I found a fighter, who comes from Brazil
If you get too close then he’ll give you a thrill
He’s so feral and wild
He fell out of a plane as a child
So I say
Blanka’s got the moveset
The rolls I’m spinning
Thanks for all the volts I’m zinging
If you fail to counter, it would be a travesty
How can this be?
Now you’ve been handed your arse by a freak
So I say Blanka’s got the moveset
To bring him victory
One day Street Fighter appeared at the Goodge Street arcade
And you know the guy I picked every time that I played
And I’ve often wondered why this is the case
Who found out that no-one can chomp on a face
Like this Brazilian?
Well, I know who it was: Akiman!
So I say
Blanka’s got the moveset, the rolls I’m spinning
Thanks for all the volts I’m zinging
He don’t need karate, he learned from electric eels
That is his deal
So you can understand his appeal
When I say Blanka’s got the moveset
To bring him victory
I’ve been so lucky, a green freak with orange hair
I wanna kick the crap out of everybody
Out of Ken, out of Guile, out of Dan!
Blanka’s got the moveset
The rolls I’m spinning
Thanks for all the volts I’m zinging
Slides under hadoukens, attacks with ferocity
Has had his arse kicked into next week
So I say Blanka’s got the moveset
To bring him victory
So I say Blanka’s got the moveset
To bring him victory
Contrary to some reports, there is still some room (albeit a scattering of hard to reach footholds) in the market for premium mobile games. Developing and publishing a game in this category carries a significant amount of risk, and mitigating that risk requires a thorough understanding of customer behaviour and a credible plan for addressing its specific challenges from the outset. Hope is indeed not a strategy.
Convincing customers to part with their money upfront for a mobile game requires clearing four distinct hurdles1 (in addition to producing a high quality game):
1. The game should be sufficiently notable to recruit prospective players and generate buzz in the run-up to launch.
Typically this involves campaigning for media coverage, although in a few cases established developers can promote games directly to their fans. It’s much harder to get traction with a game that nobody has heard of. The object of this exercise is to maximise sales during the launch period resulting in chart visibility, as well as strengthening the game’s case for the second step:
2. The game must appeal to the platform holders. It often helps if a game can be described in the context of previous successful games.2 Games that are technical showcases and which have proven appeal among mainstream users are also favoured. Securing editorial featuring is critical for a premium mobile game to succeed outside of a specialised niche.
Clearing this hurdle (while no guarantee of success in itself) can result in an incalculable level of marketing support over the lifetime of a game. Once you’re in, the game is yours to lose (see point 4 and indeed the rest of this article).
3. The game’s ‘packaging’ (icon, title, screenshot, etc.) must communicate an obvious benefit to users browsing the store who have never previously heard of your game.
There are obvious examples where the iconography used is widely known already (Angry Birds, sports, Pac-Man, Star Wars, etc.), but games based on original IP can succeed here too – my favourite example of this is Mr. Crab, the original icon for which made me laugh out loud (and instantly hit ‘BUY’) when I first saw it on the store. (I have a very stupid sense of humour.) If you can get that kind of response the customer’s defences are down.
Assuming editorial featuring has been secured, the perceived ‘seal of approval’ by the platform holder will dispel some concerns about product quality – all that now has to be done is to convince the prospective purchaser that this particular game appeals to their tastes.
4. The game’s price must be in line with the average user’s expectations for products in the store. STICKER SHOCK(!) will instantly undo all the hard work put into the three previous stages.
Let’s make it absolutely clear: Successful, high profile premium mobile games3 have established a ‘de facto’ accepted price range, and pricing a game outside of this sweet spot has zero effect on customers’ perceptions of what mobile games are ‘worth’. Furthermore it usually results in the mispriced game dramatically curtailing its commercial prospects.
Most of the premium mobile games in the modern era4 that have been majorly successful have been priced around the $5 mark (give or take a couple of bucks), irrespective of their budget, complexity, amount of content or any other factor.
The number of mobile games that can sustain a price point higher than $9.99 USD is vanishingly small, and most of the members of this exclusive group are games that can be classified as hobbies in themselves: Football Manager, Monster Hunter, XCOM, Desktop Dungeons, FTL, and further out into the wilds of beardy-weirdy tabletop strategy/wargames. (Square Enix also manage to buck the trend as Final Fantasy is still the nearest thing that games has to a designer label outside of Nintendo.)
It’s frustrating to keep seeing mobile developers making terrible pricing decisions and then blaming the market. Let’s look at the typical justifications given for inflated prices, in the hope that a developer somewhere might reconsider before they waste their moment in the limelight.
“We want to maintain the same price on all platforms.”
This seems reasonable on the surface, but falls to scrutiny on at least two counts.
Firstly, customers browsing their mobile device’s app store are not weighing up the prices against Steam or PSN. If a game is cheaper on a format I don’t have or don’t want to use in this instance, that’s irrelevant as long as the price on my platform of choice seems fair for the platform. Price discrimination is pretty widely understood as a strategy at this point.
Secondly, the price that you can request is different because the product itself is different. It’s like tapes and CDs, or Blu-Ray and Netflix – in each case you’re buying a license for the same source content, but the characteristics of the delivery method influence the pricing.
If a game was designed with the assumption of real time physical controls, its interface will usually be compromised on a touchscreen. (That gamepad peripherals exist for mobile devices is irrelevant – mobile joypads are the in-car record players of the interface world, the exclusive domain of people who will pay over the odds for an inelegant, unsatisfactory solution instead of just accepting that they should have picked a more appropriate format in the first place.)
There are a whole raft of other factors in play (some highly subjective) that affect users’ perception of games as discrete products on different formats. Games on PC support modding and fine-grained customisation. PC and console games (aside from purely online ones) are generally perceived as being more durable, whereas it’s not unknown for mobile games to be withdrawn from sale or stop working as hardware and operating systems evolve. Even storage space is a factor – a few large premium games will quickly fill up a typical device and users infrequently dive through their archives to revisit games they’ve deleted to save space.
“We think this is a fair price for X hours of entertainment.”
This is a holdover from the gold rush days when $0.99 USD or free mobile games were characterised as shallow, casual affairs. While it’s true that the F2P model is a non-starter for certain genres, F2P developers have found spaces within the model’s limitations to design games offering months of engaging gameplay. For example, I played Puzzle & Dragons every day for over a year without handing over any money. (Puzzle & Dragons is a game which offers a great deal of strategic depth that the player can’t bypass by pumping money into it.) Furthermore, Monument Valley has maintained a $3.99 price point for most of its life and that’s a game that can be clocked in under an hour.
“Our game represents X months of work by a team of Y people.”
See above. The problem with this line of reasoning is that it’s a closed loop. The temptation is for the developer to massively inflate the value of the resources they’ve put into a project, massively overestimate the importance of each bullet point feature as a selling point (very few people care that your game has multiplayer, sorry), and massively feed their egos with intimations of how well they’d be paid if they took their giant analytical brains to work for an investment bank instead of slumming it in games.5 All those high profile F2P games are also the result of hard work by big teams, too.
“Our game won/was nominated for an award.”
To be fair, some of the most prestigious awards like IGF and BAFTA open up some more opportunities for promotion and publicity, but overall they are pretty much meaningless as a selling point.
“We want to change the way people think about value of mobile games.”
The only way to achieve this would be by price collusion on an historic scale. And it still wouldn’t work. And anyway, you don’t really. Electronic Arts spent about ten years telling everyone that they were going to raise the production values of mobile games to the point where AAA budgets and console-like price tags would be the order of the day. These days a large part of their mobile earnings comes from Simpsons Tapped Out, Sim City BuildIt and FIFA Ultimate Team (all F2P).
“We’re not chasing new fans, just serving our existing ones.”
I think there are situations where this is the best strategy to follow (such as the aforementioned beardy weirdy tabletop ports) where there’s already a (relatively) large, informed and invested core audience that can be mobilised to support a new game. In such cases trying to win over users outside of that sphere becomes a time consuming distraction.
However, I have seen cases where developers clearly don’t have a reliable picture of the sheer scale of the active iOS and Android user base, and underestimate how many people in the mainstream audience (who don’t read the games press or play on PC or console) are just missing the opportunity to find out that they’re interested.
“But our game costs less than a cup of coffee!”
Even when developers have wisely priced their game in the ~$5 sweet spot, you will still sometimes hear complaints about piracy or negative user reviews where customers have a different opinion of what a game is worth.
I always wince when I hear this, as it’s almost always coming from elite developers who can afford all the video games they could possibly have time to play without it making much of a dent in their disposable income.
If you’re a kid, $5 or $10 is not an impulse purchase. If you haven’t spent years studying games as a major hobby and developing your tastes, paying $5 is firing blind, with each miss rapidly depleting your determination to gamble again. If you live in one of the many territories served by the app stores where wages and living standards aren’t that great, or if you’re poor in a rich country without a good social safety net, $5 here and there quickly adds up.
I’m not excusing piracy, just pointing out that one person’s ‘throwaway’ price might not seem so reasonable to someone who doesn’t buy their coffee from Starbucks or who doesn’t consider games one of their main uses of leisure time.
“Less than the price of a coffee” is only a small step away from “they can’t be that poor if they have smartphones”. It’s quite thoughtless and I’d be happy to never hear it again.
I think that’s all the main arguments covered. If you’re planning on releasing a premium mobile game and you’re not prepared to research the market or consider that their might be valid reasons that the majority of successful games have gravitated to a certain consistent price band, you’re taking a needless risk.
Not every game needs to break into the mainstream, but don’t make retreating to an exclusive niche a foregone conclusion – conventional wisdom probably wouldn’t have pegged The Sims, Minecraft, Rollercoaster Tycoon, The Room or Monument Valley as being million-selling mainstream hits before they went on sale.
Price your game fairly and you’ll make more money and will help to grow the audience for premium mobile games.
[1.] This process is analogous to making a hit pop record (in the days when people bought music): Radio play, Shop display, Packaging, Price sticker. Which is probably why one or two ex-music industry people have been quite successful at it.
[2.] As of this writing the front page of the App Store routinely contains games which heavily reference the visual styles of Monument Valley and Crossy Road, as ‘isometric’ and ‘pastel colours’ are the current accepted shorthand for ‘popular game’. Earlier in the year the buzz was around over-produced Puzzle & Dragons / Marvel Puzzle Quest clones and endless runners, most of which have since sunk without trace.
[3.] Monument Valley, Spider, Threes, GTA, Race The Sun, Super Hexagon, Ridiculous Fishing, Legend of Grimrock, Machinarium, Her Story, Pac-Man Championship Edition DX, Worms, Framed, Mr. Crab, Goat Simulator, basically all Telltale, Simogo and Kairosoft games, etc. etc. – or just look at the paid games charts in any given week.
[4.] Please note the publication date. I’ve found that writing about mobile game marketing tends to have a limited shelf life.
[5.] I’ve heard of indie developers arguing that they should be able to charge £40 or more for a digital game on the basis that punters were willing to pay this back in the 1990s, when publishers had a captive audience and distribution was a hideously inefficient nightmare that trickled little if any royalties back to the developer rather than the 70% they can expect to net today.
Even in those days rather a lot of consumers didn’t think that forty quid was a reasonable price for a game (which is why piracy was rife and ultra-budget labels did brisk business), and judging by the popularity of Steam sales and the alarming speed with which non-Nintendo console games are discounted, many still don’t.